New Identity, Timeless Flavour: Schibello Coffee’s Rebrand
Schibello Coffee’s rebrand is a celebration of its evolution from humble beginnings in Sydney to an internationally recognized name in specialty coffee. More than just a beverage, coffee for Schibello is an experience—a way of connecting, sharing, and reflecting. The new branding embodies this philosophy, highlighting the multi-layered tapestry of palates and cultures that inspire the company to refine its craft and push the boundaries of coffee roasting. With every cup, Schibello invites coffee lovers to explore new horizons of flavor and connection.
At the heart of this transformation is a contemporary logo that bridges the classic and modern. The fluid, curved "S" symbolizes constant movement and adaptation, while the rich brown and vibrant orange tones evoke the depth of perfectly roasted coffee and the energy of innovation. This emblem reflects Schibello’s commitment to shaping the future of coffee while honoring its heritage. Rooted in tradition yet driven by progress, Schibello’s new identity redefines the coffee experience—never settling, always exploring, and evolving together.
Credits:
Head Creative: Fernando M. Schael @dchato
Brand Design: Miguel A. Cabrera @migcabrera
Film Director: Jule Mouawad @eluj.media / @julemouawad
Cinematography/photos: Jule Mouawad @eluj.media / @julemouawad