I love design above all. However, design without strategy and targeted message is a weakness of our times. I have worked for the last 15 years as Art and Creative Director for brands like Mondelez, Kellogg's, Johnson & Johnson, MSD to mention a few; having developed Trade Marketing / retail, corporate communications and internal branding campaigns for them. My work strives to find a balance between the execution of visually appealing branding strategies and a solid strategic and conceptual ground base. I also have had the opportunity to work on several groundbreaking strategies of Corporate Social responsability.
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