The Aware Doctor podcast, “Articulados,” was created to meet the new ways in which doctors learn and stay updated. Thanks to the podcast format, we were able to bring specialists in musculoskeletal pathologies the latest trends and the most common cases from their daily practice, always backed by scientific references. Each episode features human and approachable conversations with top-level experts.
In less than two years, “Articulados” has achieved its own playlist on YouTube, two seasons, and more than 25 episodes, with renowned guests in Orthopedic and Trauma Surgery (COT). Additionally, it has surpassed 150K impressions and 5K hours of viewing time, standing out for offering rigorous, up-to-date, and accessible content, and for creating a community among healthcare professionals.
The Aware.doctor podcast. The latest in orthopedics, traumatology, and musculoskeletal pathology.
What we solved
Doctors were asking for it: “We want real, direct, and high-quality content.” So we created our own trauma podcast, 100% made by Aware.Doctor
With a format focused on updates from scientific articles and tips for daily practice.
How the strategy worked
We did everything in-house: idea, concept, branding, production, and distribution through our YouTube channel, creating a strong impact on social media. Our goal was to transform knowledge into something useful, rigorous, and more human!
How the execution went
We recorded, edited, and launched the podcast on our YouTube channel. We focused on dynamic episodes, real conversations, well-crafted visuals, and useful content that achieved high viewership.
