Crónicas de Dolor
In the complex world of pain medicine, communication does not always succeed in building bridges between science and human experience. Crónicas de Dolor was born to change that: a space where clinical evidence meets life stories, generating deep, empathetic, and transformative learning, with a focus on the reality of pain in Latin America.
Strategy
We designed a unique event that broke the traditional format: inspiring presentations, open discussions, and spaces for sharing personal and professional testimonies. Everything was conceived to connect from both the scientific and human perspectives.
We designed a unique event that broke the traditional format: inspiring presentations, open discussions, and spaces for sharing personal and professional testimonies. Everything was conceived to connect from both the scientific and human perspectives.
Execution
At Aware, we created the concept, name, and visual universe for the project. We designed the graphic identity, communication materials, and an informative website that brought the event to life. 100% of the branding and communication carried our stamp, with a local focus and a projected impact at the regional level in Latin America.
At Aware, we created the concept, name, and visual universe for the project. We designed the graphic identity, communication materials, and an informative website that brought the event to life. 100% of the branding and communication carried our stamp, with a local focus and a projected impact at the regional level in Latin America.
