I love design above all. However, design without strategy and targeted message is a weakness of our times.
I have worked for the last 10 years as Art and Creative Director for brands like Mondelez, Kellogg's, Johnson & Johnson, MSD to mention a few; having developed Trade Marketing / retail, corporate communications and internal branding campaigns for them.
My work strives to find a balance between the execution of visually appealing branding strategies and a solid strategic and conceptual ground base. I also have had the opportunity to work on several groundbreaking strategies of Corporate Social responsability.